Pronouns used in Instructions

Dublin Core

Title

Pronouns used in Instructions

Subject

Observing the language used in game instructions of all three games

Description

These instructions are from Dr. Kildare, Ben Casey M.D. and the Barbie game respectively. One can notice that since the medical games involve a male doctor, the instructions use he/him pronouns for all the players, assuming they're male. Hence, making it a very masculine game. Even though, there's nothing masculine about being a doctor. Women are doctors too!
On the contrary, Mattel addresses the players regardless of their gender in second person (using you and your). This shows inclusivity and universality. Given that Barbie's are marketed to girls, naturally, they are played by girls.

Creator

Ideal Toy Company; Transogram; Mattel

Date

1962; 1961; 1960

Contributor

The DMGHL at Washington University in St. Louis

Format

JPEG

Language

eng

Type

Still Image

Identifier

Instructions

Coverage

Game Design

Files

drkildare-instructions02.jpg
bencasey-instructions02.jpg
barbie-instructions.jpg

Collection

Citation

Ideal Toy Company; Transogram; Mattel, “Pronouns used in Instructions,” "No Boyfriend? Skip One Turn" Gender Representation in Board Games , accessed May 15, 2024, https://aayeshaejaz.omeka.net/items/show/5.